CASE STUDY OVERVIEW
Selected Nissan Case Studies
See how strategic UX analysis pinpointed and solved key user frustrations in Nissan’s 2024 event, leading to a monumental surge in engagement and CTA performance for the 2025 Pop-Up Event.
This in-depth UX case study uncovers critical insights into Nissan.co.uk’s digital experience, benchmarked against Mazda.co.uk. Despite Nissan’s robust technical foundations, our analysis, guided by a rigorous Design Thinking methodology, reveals significant usability challenges, low user engagement, and pervasive JavaScript errors. Mazda’s success, driven by streamlined interfaces and intuitive design, offers a clear roadmap for Nissan to enhance customer satisfaction, boost conversion rates, and regain market leadership through strategic digital optimisation.
Nissan’s online Car Configurator underwent a prototype redesign to address significant usability challenges and enhance the finance-selection experience.